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Seeking Advice

May 24, 2006 6:05 pm

re: re: re: re: re: re: re: Seeking Advice

>> Barry Caplan - Start Your Future Today

> The Target in outbound Call Centers with under a 100 agents.

OK, the next important question is what is the title of the person who will be making the buying decision in those companies?

In my mind, the site should appeal to that person, and almost no one else matters at all.

The next question would be - what is the real buying cycle those people go through?

The web site needs to reflect that reality somehow.

Then, I would ask - what problem is your product really solving? Is it meant to replace something already there at these companies? Integrate with something else? Some of both? What processes are going to be created or changed and how will you mitigate the expenses of those?

Is the site meant to generate markeitng awareness and desire, and Sales people will do the actual sales, or are sales to be done strictly from the web site?

If the latter, is a single web site enough?

Best,

Barry

Private Reply to >> Barry Caplan - Start Your Future Today (new win)

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