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| | The Let's Form a Startup! Network is not currently active and cannot accept new posts | | Seeking Advice | Views: 685 | | May 22, 2006 2:46 pm | | Seeking Advice | # | 
Guy Yasika | | I have been asked to bring a product to market that sits in the call center space See www.us.qsstms.com. I am seeking advice on the Website I think it too wordy among other things. Also need to construct a channel that constist of people that want to sell the software, be trainers, and or consult maybe act as Support from time to time. And of course Customers Any feedback would be helpful Guy
Guy Yasika
www.us.qsstms.com
Skype = gyasika
gyasika@comcast.netPrivate Reply to Guy Yasika | | May 22, 2006 4:42 pm | | re: Seeking Advice | # | 
>> Barry Caplan - Start Your Future Today | | Greg -
A cuple of quick comments.
I don't understand the positioning. The idea of positioning aas an alternative to CRM might be a good one, but is it the first choice?
Even if it is, beyond the first page, the positioining is not really carried through. to be effective,it is going to need to ooze out of every pore of the marketing and sales team.
Reading the FAQ, I came away with questions about the quality of the code - I have to admit it has probably been since before the year 2000 that I heard anyone talk about importing dbase or paradox files, or using interbase as an alternat db. Is that really an FAQ or a minor technical feature?
Brief background for you, since I haven't seen you post before:
I was an early Product Manager at Kana, where we essentially redefined CRM when Siebel was the only game in town. Prior to that (among other things) I was an engineer for a while at Borland, working on the Interbase project long before it went open source.
Best,
BarryPrivate Reply to >> Barry Caplan - Start Your Future Today | | May 22, 2006 5:38 pm | | re: Seeking Advice | # | 
Thomas Holford | | > I am seeking advice on the Website I think it too wordy among other things.
I agree. The first page is too wordy, and the text througout the website is a bit too dense.
I would re-work the first page to focus on no more than seven high level bullets, in large type face, linked to more detailed second level pages.
I also think that your sales message focuses too much on the "feeds and speeds" (as we used to say in IBM).
I think your message would be stronger if you did the following:
A.) FOCUS ON THE VALUE PROPOSITION. IBM used to teach in their sales training program a technique they referred to as "FAR's", which was shorthand for "Feature, Advantage, Response". For a non-interactive environment, I would re-cast that as "Feature, Advantage, Benefit". For example, a "Feature" is a bell or a whistle that the TMS solution has, the "Advantage" is that it does something faster, better, cheaper than the existing solution. The "Benefit" is that it increases call success percent, or shorter time per call success, or larger average call order, or, whatever.
B) POSITION THE SOLUTION RELATIVE TO ALTERNATIVES. That is,
provide a tabular comparison of the key features of your product versus the key features of the main alternative solutions. Of course, your solution has to be a clear winner based on the feature criteria you shoose to display.
This will QUICKLY tell the interested shoppers a lot about the what and why of your product.
My experience in both marketing and shopping for software is that software is almost infinitely complex and differentiable, and software developers and vendors have an exasperating and ugly habit of inventing names and terms to describe their features that makes it impossible to compare with anything else.
The buyer NEEDS to be able to compare your software solution with alternatives. And even if your solution is not as objectively good as an alternative solution, the buyer may in the end prefer it if he has a clear idea of what it does, AND it does the important things that the more expensive big name software does.
Hope this helps.
Tom HolfordPrivate Reply to Thomas Holford | | May 23, 2006 2:12 pm | | re: re: Seeking Advice | # |
Guy Yasika | | I agree the site is too wordy, working on cutting it down alot. I am also trying to get more on-line demos of the product.
See here is the issue if we get people into a demo they are impressed. But it is getting them excited enough to ask for a demo that will always be the challenge. I don't want the web site to an obstacle.
I do appreciate your comments and suggestions. I am here to learn and share
Guy
Guy Yasika
www.us.qsstms.com
Skype = gyasika
gyasika@comcast.netPrivate Reply to Guy Yasika | | May 23, 2006 7:13 pm | | re: re: re: Seeking Advice | # | 
Reg Charie | | Guy, if you want to achieve top listings in the major search engines you are
going to have to work on your SEO. (Search Engine Optimization)
The title tag is not bad but both the keyword and description tags need work.
Look at your source code.
The first thing that the search engines see is the top banner which has no
content.
Then they read the navigation bar which does not contain your keywords.
When they get to the text, they read the left column first and in this the
first important heading is "News" when it should be "Telemarketing
Software".
When switching to different pages, your meta tags remain the same. Consider
targeting the title, keywords, and descriptions to the page.
Who is your target market?
It seems that TMS could be targeted at the small/medium telemarketer as well as
large corporations but I cannot tell.
There is no "call to action" other than contact us in any of your pages.
There is no pricing information or indications of how easy or hard it is to
setup the software.
Given the technology available for conferencing, does training have to be on
location at your facilities?
In your contact form you give 3 options for the product, Enterprise,
Standard, and iTMS, but your site does not explain the features/differences of
each.
Your "About Us" page is quite generic and does not tell much "about" you.
It also only deals with the UK operations when on other pages you show you have
a USA location.
One of the rotating testimonials is from Tim Steer of Supreme Creations, but
that company is not in your client list.
Putting your email addresses "in the clear" is going to generate a lot of spam.
Since it looks like you have, (or should have), a call center, consider
putting a "Live Support" system on the site.
Reg
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Private Reply to Reg Charie | | May 24, 2006 3:33 pm | | re: re: re: re: Seeking Advice | # |
Guy Yasika | | Thank you for all the great advice
working on an update now will repost when the NEW and improved site is up. and once again ask for feed back
Guy
Guy Yasika
Skype ID = gyasika
www.us.qsstms.comPrivate Reply to Guy Yasika | | May 24, 2006 5:39 pm | | re: re: re: re: re: Seeking Advice | # |
>> Barry Caplan - Start Your Future Today | | Guy -
It might take a while to have a online demo, but you could have a well structured set of screenshots to convey much of the esame info in the mean time.
BTW, why not just have a trial version? Let pople use it for 30 or 60 days for free?
Who exactly is the target market anyway? That is always an important question :)
Best,
BarryPrivate Reply to >> Barry Caplan - Start Your Future Today | | May 24, 2006 5:42 pm | | re: re: re: re: re: re: Seeking Advice | # |
Guy Yasika | | The Target in outbound Call Centers with under a 100 agents.
We can offer a 14 day trial of thre installed version
The hosted model when up will offer a 30 days trial.
You Guys are Great
Guy
Guy Yasika
Skype ID = gyasika
www.us.qsstms.comPrivate Reply to Guy Yasika | | May 24, 2006 6:05 pm | | re: re: re: re: re: re: re: Seeking Advice | # |
>> Barry Caplan - Start Your Future Today | | > The Target in outbound Call Centers with under a 100 agents.
OK, the next important question is what is the title of the person who will be making the buying decision in those companies?
In my mind, the site should appeal to that person, and almost no one else matters at all.
The next question would be - what is the real buying cycle those people go through?
The web site needs to reflect that reality somehow.
Then, I would ask - what problem is your product really solving? Is it meant to replace something already there at these companies? Integrate with something else? Some of both? What processes are going to be created or changed and how will you mitigate the expenses of those?
Is the site meant to generate markeitng awareness and desire, and Sales people will do the actual sales, or are sales to be done strictly from the web site?
If the latter, is a single web site enough?
Best,
BarryPrivate Reply to >> Barry Caplan - Start Your Future Today | | |
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